Sales and marketing are aimed at potential clients and it gets the most attention – and budget. Rightly so!
And although attracting new clients IS a marketer’s main purpose – KEEPING Clients is Vital to your bottom line and overall success.
And although well-known and proved marketing tools are at the basis of all good marketing programs, Heart Based Marketing is the way of the future.
Heart Based Marketing Practices – those infused with Truths and Integrity …
… and that reach out to people or organizations whose need your product or service fulfills creates a sense of trust – and a bond between seller and consumer.
(Hello, my name is Rosemary McCarthy, and I am a Writer, Published Author, Copywriter, Editor, and Ghostwriter – with a background in Marketing and with Digital Marketing Know-how.
See My Writing Services Page).
And when you communicate regularly with your current client list, you strengthen that bond.
When you communicate with your Current Clients, Followers, or Readers the aim is to Nurture them – to strengthen the bond created with them from their original purchase or sign up. It keeps them:
🔸Engaged with and Reminded of – you and your product or service
🔸Up to Date – on what’s new regarding their purchase or subscription – such as updates, add-ons, better ways to care for and maintain the product, new ways of using it, etc.
🔸Aware of New Products or Services – keeping you at the forefront of their minds when thinking of changing, upgrading, or when they are in the market for another product or service you provide
🔸Updated and Informed in Your Industry – so that they see you as the Expert in the field.
🔸Warned in Advance – if an issue arises with their purchase – before it causes a problem for them or they hear about it on the news. Addressing issues as soon as you are aware of them is the best way to get ahead of it.
There are many ways to Nurture Your Client List, such as regular,
🔸Blog Posts, E-books, and Articles
🔸Pamphlets and Flyers
🔸Audio and Video Presentations.
Whichever way you choose to connect with your client list – and for whatever reason …
… you must ensure your message is written and presented in a way that connects to the reader’s hearts, piques their interest enough to keep them interested – and their finger AWAY from the “unsubscribe button.”
This is Tricky Business.
A good copywriter knows how to manage tricky business.
We know how to walk that fine line to deliver good, smart marketing – while creating a bond with your reader or strengthen any bond you already have.
Your messages will speak to your reader’s hearts – while still being compelling enough to keep them engaged with you – even if the subject of the week or month does not interest them.
My name is Rosemary McCarthy🙋🏼♀️ and I am a Writer, Published Author, Copywriter, Editor, and Ghostwriter with a background in Marketing and with Digital Marketing Know-how.
And as my personal writing is of a spiritual / personal development nature – no matter the type of project – the copy I deliver to you will ring with integrity – so vital in today’s marketing world of exaggerated promises, half-truths, and outright lies.
So, whether you are reaching out to Individuals or to Business, I can help you reach your goals – whether by helping you communicate with your current – or with potential clients.
And along with that vital Sense of Integrity …
… the copy I deliver to you to reach out to your email list will be infused with just enough information to keep the reader interested – and the right tone to speak to their hearts and needs.
I’d Love to Help You Reach Out and Nurture Your Current Clients – or Help You Attract New Ones
Let’s talk soon,
Writer, Copywriter, Digital Marketer, Ghost Writer. French to English Translator
© Rosemary McCarthy, June 16th, 2022, updated May 1st, 2023.
You can share this as long as you include the full copyright message below.
Copyright © June 16, 2022. by Rosemary McCarthy. All rights Reserved. To copy, share, or distribute this article simply ensure the content is copied in its entirety, is unaltered, and is distributed freely and for no monetary or personal gain, and that this copyright notice and the link for the article and the website www.spiritedfawnpublications.com are included. You can contact me at: firstname.lastname@example.org Blessings, and thank you kindly, Rosemary?
Client Testimonial for Email Marketing:
Promotional Email Writing
I recently reached out to Rosemary McCarthy to write a couple of emails to send to my prospective client list. Rosemary was a pleasure to work with. Through our communications and her questions and own research, Rosemary fully grasped my industry’s nuances with its ins and outs. I was pleased with what she came up with.
I am a natural gas consultant for businesses, and it has been a tricky time to be vying for new clients. Rosemary crafted honest, smart emails addressing corporate consumers’ cost issues and their worries about how to deal with rising natural gas costs.
She clearly laid out the strategies we discussed and how they could best approach their current and future energy needs – even amidst the oil and gas industry crisis. Despite these tough oil and gas industry times, I can say that this marketing campaign was a success.
From the 358 cold-call emails I sent to known natural gas users, I got a dozen feedbacks, with four in-person meetings. These are good numbers for contract-based business-to-business projects in my industry – especially these days. Rosemary seamlessly married good, basic marketing strategies – without seeming pushy and gave the necessary information while addressing my prospective customers’ needs and fears.
I highly recommend working with Rosemary McCarthy for your online copywriting needs and marketing programs.
~ Erika Abrahao, Energy Consultant and Principal & Founder –
Teal Energy, Vancouver, B.C. Canada, June 2022. www.tealenergy.ca