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Freelance Writing Services

Promotional and Marketing Material:  E-mails (Funnel Marketing), Opt-Ins, and Sales Letters

2022-12-21T01:52:15+00:00

Successful Online Promotional Campaigns usually consist of one or all of the following: Opt-Ins Emails Sales Letters Each of these serve a different purpose, and so they require a different approach – and tone. Opt-Ins Opt-Ins are an email gathering tool. You give something – or part of something for free. If the recipient wants to take advantage or learn more you ask them to give you their email address. Your freebie may be: a free ice cream cone, chapter 1 of a book, a small introduction to an online service you offer, or valuable information related to your product or service that would pique their interest. Although they are not yet customers, these names on your list are potential clients, as they have showed interest in your product or service by giving you their email address. However, as only potential clients you must be gentle when communicating with them. They will be in your Funnel as non-purchasers, however, you can move them along the funnel with a series of emails; messages that gently guides them to purchase or sign-up. (See below in next section for more on Funnels and Funnel marketing). Email Marketing and Funnels You may have different types of email lists – and a Different Approach – and Tone is needed for each to get the most out of them. The various approaches don’t use magic, or crystal balls, they simply use Online Copywriting Smarts. So, whether you are reaching out to,      🔹 A Client Email List      🔹A Permission-based Email List (like the Opt-Ins above)      🔹An Industry List, or      🔹A Purchased List, To ensure you get the best results possible, the copy must be well-crafted, compelling, heartfelt, and accurately targeted – so that it speaks to your readers’ needs – and how they might be feeling towards your company, product. or service. All this, vis-a-vis, The type – and quality of your email list Where the receiver is on their purchasing journey (your funnel tracks this) … is what will significantly impact your email marketing campaign’s success and profitability. As a professional writer, copywriter, and marketer – with digital copywriting knowledge, I pride myself on weaving words together that pique the reader’s interest and keeps them engaged – no matter the type of list, or where the recipient is your funnel. Except for an Email Blast sent out for a specific purpose, product, or promotion,  most email marketing campaigns consist of a series of emails (auto-responders) that are sent out sequentially with each one building on the previous one aimed to gently guide to recipient to purchase or sign-up. Email Funnel Marketing A Marketing Funnel is an Automated System that Tracks: Your customers' purchasing journeys, and Potential clients' responses to your communications. These could be names from a purchased or industry list or people who responded to your Opt-in. Depending on the responses (or non responses), the names are "funneled" through to the next step, or kept at the same place if no response. You will have [...]

Promotional and Marketing Material:  E-mails (Funnel Marketing), Opt-Ins, and Sales Letters2022-12-21T01:52:15+00:00

Your Email List is Gold … Use it to its Full Advantage

2022-11-23T02:47:34+00:00

Imagine having a crystal ball that tells you How – When – and How Often – to Communicate with Your Email List – so that Your Communications are More Effective, Get More Click-throughs, Optimizes Your Budget – and Increase Your Profit. 🎉There is still time to get organized for Black Friday weekend, so to make the most of your email list, contact me at: rosemarys.writingservices@gmail.com Oh yes, and Read My Most Recent Testimonials Well, surprise, surprise. There are no crystal balls in marketing, but there are good basic online marketing strategies that can optimize your online marketing budget by,      🔹Increasing the number of responses and follow-throughs       🔹Getting you more sales and sign-ups       🔹Keeping the interest going on you, your company, and your product(s) or service(s) by staying with you – and at least not hitting the "unsubscribe button. You may have different types of email lists – and a different approach is needed for each to get the most out of each list. These different approaches don't use magic, or crystal balls, they just use Online Marketing/Copywriting smarts. (More details on each – and how to best communicate to them are below) You may have,      🔹 A Client Email List      🔹A Permission-based Email List      🔹An Industry List, or      🔹A Purchased List Contacting your client email list requires various themes and a different tone than marketing emails. They are mostly geared towards keeping a good relationship with your clients – and from time to time used for up-selling or gently marketing for repeat business. Marketing emails are geared towards an eventual purchase or sign-up. And there are many variables that make them successful and that ensure good profit margins (such as how updated your list is and the cost-to-profit on each transaction or sign-up), However, it is, … … how well the marketing email messages are crafted vis-à-vis  The type – and quality of your email list, and Where the receiver is on their journey to becoming your client or subscriber ... that significantly impact your email marketing campaign's success and profitability. It is good, smart, compelling, heartfelt, and accurately targeted copy that speak to your readers' needs and how they may be feeling towards your product or service that ensures you get the best results possible – no matter the type or quality of your list. Hello🙋‍♀️, my name is Rosemary McCarthy, and I am a writer, published author, copywriter, editor, ghostwriter, and French to English translator with a background in marketing and trained in online copywriting. I offer a variety of Writing Services. Reach me at: rosemarys.writingservices@gmail.com The Various Types of Email Lists – and their Advantages and Disadvantages A Client Email List This is the list you have of your current clients. These Contacts Are Gold They are easy to market to for repeat business and up-selling. To keep them engaged with you or your company you must nurture them – with regular communications via newsletters, articles, or blog posts offering them tips, [...]

Your Email List is Gold … Use it to its Full Advantage2022-11-23T02:47:34+00:00

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