Nurturing Current Clients

Sales and marketing are aimed at potential clients and it gets the most attention – and budget. Rightly so! And although attracting new clients IS a marketer’s main purpose – KEEPING Clients is Vital to your bottom line and overall success. And although well-known and proved marketing tools are at the basis of all good marketing programs, Heart Based Marketing is the way of the future. Heart Based Marketing Practices – those infused with Truths and Integrity ... ... and that reach out to people or organizations whose need your product or service fulfills creates a sense of trust – and a bond between seller and consumer. (Hello, my name is Rosemary McCarthy, and I am a Writer, Published Author, Copywriter, Editor, and Ghostwriter – with a background in Marketing and with Digital Marketing Know-how. See My Writing Services Page). My Client Testimonials And when you communicate regularly with your current client list, you strengthen that bond. When you communicate with your Current Clients, Followers, or Readers the aim is to Nurture them – to strengthen the bond created with them from their original purchase or sign up.  It keeps them: 🔸Engaged with and Reminded of – you and your product or service 🔸Up to Date – on what’s new regarding their purchase or subscription – such as updates, add-ons, better ways to care for and maintain the product, new ways of using it, etc. 🔸Aware of New Products or Services – keeping you at the forefront of their minds when thinking of changing, upgrading, or when they are in the market for another product or service you provide 🔸Updated and Informed in Your Industry  – so that they see you as the Expert in the field. 🔸Warned in Advance – if an issue arises with their purchase – before it causes a problem for them or they hear about it on the news. Addressing issues as soon as  you are aware of them is the best way to get ahead of it. There are many ways to Nurture Your Client List, such as regular, 🔸Emails 🔸Blog Posts, E-books, and Articles 🔸Newsletters 🔸Pamphlets and Flyers 🔸Audio and Video Presentations. Whichever way you choose to connect with your client list – and for whatever reason … … you must ensure your message is written and presented in a way that connects to the reader's hearts, piques their interest enough to keep them interested – and their finger AWAY from the “unsubscribe button.” This is Tricky Business. A good copywriter knows how to manage tricky business.   We know how to walk that fine line to deliver good, smart marketing – while creating a bond with your reader or strengthen any bond you already have. Your messages will speak to your reader's hearts – while still being compelling enough to keep them engaged with you – even if the subject of the week or month does not interest them. My name is Rosemary McCarthy🙋🏼‍♀️ and I am a Writer, Published Author, Copywriter, Editor,  and Ghostwriter with [...]