Writing Services Blog Posts Archives

Market Effectively to the Holistic or Personal Development/Relationship Audience

wvlju2023-03-08T23:41:13+00:00

When marketing and promoting any type of wellness or personal development product, service, or material, is tricky to maintain that Vital Sense of Integrity that aligns with the intent of your Product or Service – and Still Attract with Your Ideal Audience. However, you CAN Effectively Reach Your IDEAL Market with Your?Health Product or Service ?Coaching Business ?Passion Project?or Book Idea – and do it with Integrity. Hello, my name is Rosemary McCarthy?‍♀️ and I am a Writer and Published Author of Spiritual Material – with a background in Marketing and with Digital Marketing Training – and I offer a variety of writing services. See My Writing Services Page. (A link to my other Marketing Blog Article is at the end) The Marriage of my Spiritual Slant with my Marketing Background and Digital Marketing Training allows me to walk that fine, nuanced, tricky, line of marketing with integrity. Firstly: I do the work to understand your offering, how you want to present yourself, and your goals Secondly: I thoroughly research your ideal audience to understand their needs so that I can craft your piece in the tone, cadence, and language needed to draw them in. Then, my inspiration hits, and the words that Effectively Communicate with your audience flow through me – Ensuring Your Offering is Clear, Concise, Hits all the Right notes, and it's Intent remains Sacred. Whether you are reaching out to Prospective Clients or Your Current Ones, to Keep them Interested and Engaged, you may need, ?a Bio ?LinkedIn Summary ?Pages ?Promo Emails (Funnel marketing) ?Sales Letters ?a Content Writer?Website Content ?Articles ?Blog Posts?Newsletters ?An Editor, or ?a Ghostwriter or Co-writer ... I can help you EFFECTIVELY connect with your Ideal Audience and Market. What you have to sell, share, or the information you have to offer fills a need, because ... ... all products, services, ideas, and written material fill a need. Your product, service, idea, or writing fills a need. Reaching out to Your IDEAL Audience where Your Offering Fills their Need – is Intentional Marketing. It is 21st Century Marketing! And Intentional Marketing is especially important in the health and personal development areas ... ... so that the energetic lines of communication are not marred by gimmicks and hooks or blurred by the negative energy of people communicated to who have no interest in your offering. With thoughtful, honest, and engaging copy that points out how YOUR offering fills their need – and does so best, I will Draw in Your IDEAL Audience with sound – but smart marketing tools – that maintain the integrity and spirit of your offering. And I will use the perfect touch of whatever tone is appropriate – be it Spiritual and Uplifting, Sparkle and Pizzaz, Thoughtful and Informative, Fun and Quirky, or Peace and Calm. I service all types of clients and businesses, including Business to Business, to help them reach their audience and goals. And I bring gusto to ALL my projects. Let Me Help You bring your much-needed offering [...]

Market Effectively to the Holistic or Personal Development/Relationship Audiencewvlju2023-03-08T23:41:13+00:00

E-Books as an E-Mail Gathering Tool

wvlju2023-03-28T16:43:32+00:00

Offering Small E-books is one of the MOST Effective E-mail Gathering Tools. Whether you are reaching out to individuals or businesses … … offering free information about your product, service, coaching business, or your passion project is the BEST way to draw potential clients to you. The value of E-books over simply offering blog posts full of information is the look. There are many templates to choose from to give your little book a look that matches the length, style, colors, and tone to best suit your needs. Your E-book can be as short as 1000 words to give the reader just a little taste of your offering or as long as 5000 words to explain the scope of your business or offering more fully. No matter your business or subject, I will do the research needed to fully understand your project, service, or the idea you want to share. As a writer, published author, copywriter, editor, and blogger, I have written on various subjects and for multiple types of businesses. My writing is of a spiritual/personal development nature. As a copywriter, my client projects have ranged from marketing for the Natural Gas Industry, Editing for an Immigration Agent to writing Website Content for a Transport's Co's website. Whatever your subject matter ... ... I will write a thoughtful, informative, and concise little book for you – in the tone appropriate for the project and that gives the reader just enough to pique their interest – so they click through – and your E-mail list grows. © Rosemary McCarthy, March 28th, 2023 Let's talk soon, Rosemary? rosemarys.writingservices@gmail.com

E-Books as an E-Mail Gathering Toolwvlju2023-03-28T16:43:32+00:00

Compelling Content – for Your About and Web Pages, Blog Posts, Articles, E-books, etc.

wvlju2023-04-24T22:16:33+00:00

If You Want to Reach - or Exceed Your Goals, You Need Relevant, Compelling Content - with just the perfect touch of personality and heart for your business or offering. It takes honest, smart, and to the point content to draw your intended readers in, pique their interest, and keep them engaged with you and your offering. Whether you are wanting to: 🔸Improve brand awareness and create traffic on your website to expand your business's reach 🔸Attract new clients 🔸Reach out and nurture your current clients 🔸Educate or share information or your ideas, 🔸Promote or give pertinent information about your Coaching business, or 🔸Offer your passion project to the world ... ... Your content must be Intentional, Targeted, to the Point - and in the Right Tone and Cadence - and it must walk that fine line of being informative - while still intriguing the reader. As a Seasoned Writer, Published Author, Copywriter, and Ghostwriter - with a Marketing Background and Digital Marketing Know-how, ... I Will write - or Co-write With You the content you need to inform, promote to, or entice your audience - whatever your product, service, or sharing by, 🔸Doing the research needed - to fully understand your product or services and your intended audience - so that I can craft copy that speaks directly to their level of interest and understanding 🔸Focusing on the important points - to create the perfect balance of your content being informative - while still inviting and captivating 🔸In the appropriate tone for the project - that speaks your intended reader's language so that your product, services, or offering feels relevant and relatable to them 🔸With strategically placed phrases - that show you, your company, or your offering in its best light, and last but not least 🔸Speaking to your readers' needs - by pointing out the benefits of your product, service, or sharing and how it will improve their life It is a fine line to walk to create a flow of words to bring this all about, and I would love to walk that fine line for you ... ... to help you create enough of an impact when reaching out to your audience – so that they are drawn to you and your message or offering. Let's talk soon, Drop me a quick note at rosemarys.writingservices@gmail.com telling me a little about yourself and your needs, and we can set up a discovery call. Let’s talk soon! 🌞 My Full Writing Services Page My Recent Testimonials

Compelling Content – for Your About and Web Pages, Blog Posts, Articles, E-books, etc.wvlju2023-04-24T22:16:33+00:00

Promotional and Marketing Material: E-mails (Funnel Marketing), Opt-Ins, and Sales Letters

wvlju2022-12-21T01:52:15+00:00

Successful Online Promotional Campaigns usually consist of one or all of the following: Opt-Ins Emails Sales Letters Each of these serve a different purpose, and so they require a different approach – and tone. Opt-Ins Opt-Ins are an email gathering tool. You give something – or part of something for free. If the recipient wants to take advantage or learn more you ask them to give you their email address. Your freebie may be: a free ice cream cone, chapter 1 of a book, a small introduction to an online service you offer, or valuable information related to your product or service that would pique their interest. Although they are not yet customers, these names on your list are potential clients, as they have showed interest in your product or service by giving you their email address. However, as only potential clients you must be gentle when communicating with them. They will be in your Funnel as non-purchasers, however, you can move them along the funnel with a series of emails; messages that gently guides them to purchase or sign-up. (See below in next section for more on Funnels and Funnel marketing). Email Marketing and Funnels You may have different types of email lists – and a Different Approach – and Tone is needed for each to get the most out of them. The various approaches don’t use magic, or crystal balls, they simply use Online Copywriting Smarts. So, whether you are reaching out to, ? A Client Email List ?A Permission-based Email List (like the Opt-Ins above) ?An Industry List, or ?A Purchased List, To ensure you get the best results possible, the copy must be well-crafted, compelling, heartfelt, and accurately targeted – so that it speaks to your readers’ needs – and how they might be feeling towards your company, product. or service. All this, vis-a-vis, The type – and quality of your email list Where the receiver is on their purchasing journey (your funnel tracks this) … is what will significantly impact your email marketing campaign’s success and profitability. As a professional writer, copywriter, and marketer – with digital copywriting knowledge, I pride myself on weaving words together that pique the reader’s interest and keeps them engaged – no matter the type of list, or where the recipient is your funnel. Except for an Email Blast sent out for a specific purpose, product, or promotion, most email marketing campaigns consist of a series of emails (auto-responders) that are sent out sequentially with each one building on the previous one aimed to gently guide to recipient to purchase or sign-up. Email Funnel Marketing A Marketing Funnel is an Automated System that Tracks: Your customers' purchasing journeys, and Potential clients' responses to your communications. These could be names from a purchased or industry list or people who responded to your Opt-in. Depending on the responses (or non responses), the names are "funneled" through to the next step, or kept at the same place if no response. You will have [...]

Promotional and Marketing Material: E-mails (Funnel Marketing), Opt-Ins, and Sales Letterswvlju2022-12-21T01:52:15+00:00

Use Your Client E-mail List to Its Full Potential

wvlju2023-03-14T00:39:32+00:00

The names on your client email list are high-quality contacts. Many of them are good bets to purchase or sign-up again as they have already shown interest in you and your products or services. However, most are on your list only by default – because they once were customers. Email lists cost money to maintain and take time to manage. So, you must use them to their full advantage. To keep the contacts OB your client list – and hopefully move them towards purchasing or signing up again, you must be gentle and nurture them? You do this with regular communications that keep them engaged, interested, and seeing you as honest – and an authority in the area of your business or service. And although many of them are prime candidates to buy or sign-up again, you cannot be sure where they stand on you, your company, or the product or service they once purchased. To Move them Closer to Re-purchasing or Re-subscribing, Your Communications Must be Nuanced enough – to at least ensure they keep their finger away from the “unsubscribe button.” It is a fine line to walk to keep them interested and engaged – while still giving them a gentle nudge. You do this with regular email communications (best done using an ESP system***) that could offer them, ?Tips ?Related or relevant new information ?Updates on the product or service they purchased or signed up for ?Information on your new products or services ?Renewal reminders. (You can include some information as to why they should renew with YOU ?Surveys. Surveys are a great way to gather more information about those on your list, such as their likes, dislikes, purchasing habits, etc., and their level of satisfaction. This information helps you target them more closely (in substance and tone) for future email messages – but it also makes the receiver feel important and part of your world. The emails can contain their own simple message, or be used as a vehicle to share information that will pique the readers' interest and keep them with you, be it through ?Newsletters ?Blog posts ?Articles ?Podcasts ?Videos, or ?Links to others’ interesting and related tidbits of information Phew! All this must seem like a lot to consider – just to write a few emails?. It is. But consider it all you must!– if you want to use your effort, time, and money wisely and reach your end-goal of, Keeping the names on the list – to eventually ... Move the reader towards eventual re-purchase or re-subscribing Writing Effective Messaging that gets the best results possible by hitting all the right points – and in the right way is a skill and craft. Unless copywriting and modern digital marketing know-how are your forte, creating winning copy and knowing what to say and how to say it must seem daunting to you. I Get It.? My forte is writing and copywriting and marrying these with modern marketing techniques. This comes easy to me. But anything [...]

Use Your Client E-mail List to Its Full Potentialwvlju2023-03-14T00:39:32+00:00

Best Way to Build and Grow Your Email List – the Magic of Opt-Ins

wvlju2023-04-11T22:11:50+00:00

Email lists are one of the most valuable tools in digital marketing. And unless you are well versed in recent digital marketing techniques, building and growing your email list must seem daunting. That I understand. Advanced tech stuff is daunting to me! There are many types of email lists. All are valuable and give you results – some more so than others. Whatever you are wanting to promote, using your marketing dollars effectively is vital. Right? Modern, successful marketers trained in digital marketing suggest that clients looking for new customers, subscribers, or readers focus a considerable amount of their email marketing energy and dollars on attaining a Permission-based Email List. A Permission-based Email List – is a list of people who have given you their email addresses in response to a freebie or some information you put out there regarding your product, service, or message. (See below for links to my posts 0n the other types of email lists, such as client lists). They have Opted-in Because they Are Interested in Learning More This is also known as Pull-Marketing. You have pulled them to you – rather than contacting them out of the blue with unsolicited emails, which is an expensive and outdated marketing strategy. These Contacts Are Gold. They have already shown an interest in you, your product, services, or message by Opting-in and giving you their email address. They are primed to receive more information from you, however, they are not yet clients, so you must tread carefully when communicating with them. You do this by gently nudging them towards purchasing or signing up with a series of emails – also called autoresponders. This works best using an ESP*** provider. You need smart, honest, nuanced, and properly crafted copy for each email in the series to create a sense of trust with the recipient – while working towards converting them from interested – to purchasers. Creating the perfect copy to do so is a skill and a craft ... and a good copywriter knows how to walk that fine line of ... ... crafting the clever, compelling, engaging copy necessary to move the prospective client closer to purchasing – while at the same time not overwhelming them – and at least keeping their finger away from the “unsubscribe button.” Hello, my name is Rosemary McCarthy, and I am a writer, published author, editor, copywriter, and e-book and ghostwriter – with a marketing background and digital copywriting know-how, and so ... ... I know how to walk that fine line. I create copy with the perfect tone for each situation taking into account where the recipient is in your funnel – and I marry it with modern, up-to-date marketing – while still maintaining a sense of integrity. I service all types of clients and businesses, including Business to Business. I will help your effectively reach your ideal audience and attain your marketing goals. Let Me Walk that Fine Line for You and Help You Create / Grow Your Email [...]

Best Way to Build and Grow Your Email List – the Magic of Opt-Inswvlju2023-04-11T22:11:50+00:00

Value of Communicating with Your Current Clients, Followers, or Readers

wvlju2023-05-02T03:12:21+00:00

Sales and marketing are aimed at potential clients and it gets the most attention – and budget. Rightly so! And although attracting new clients IS a marketer’s main purpose – KEEPING Clients is Vital to your bottom line and overall success. And although well-known and proved marketing tools are at the basis of all good marketing programs, Heart Based Marketing is the way of the future. Heart Based Marketing Practices – those infused with Truths and Integrity ... ... and that reach out to people or organizations whose need your product or service fulfills creates a sense of trust – and a bond between seller and consumer. (Hello, my name is Rosemary McCarthy, and I am a Writer, Published Author, Copywriter, Editor, and Ghostwriter – with a background in Marketing and with Digital Marketing Know-how. See My Writing Services Page). My Client Testimonials And when you communicate regularly with your current client list, you strengthen that bond. When you communicate with your Current Clients, Followers, or Readers the aim is to Nurture them – to strengthen the bond created with them from their original purchase or sign up. It keeps them: 🔸Engaged with and Reminded of – you and your product or service 🔸Up to Date – on what’s new regarding their purchase or subscription – such as updates, add-ons, better ways to care for and maintain the product, new ways of using it, etc. 🔸Aware of New Products or Services – keeping you at the forefront of their minds when thinking of changing, upgrading, or when they are in the market for another product or service you provide 🔸Updated and Informed in Your Industry – so that they see you as the Expert in the field. 🔸Warned in Advance – if an issue arises with their purchase – before it causes a problem for them or they hear about it on the news. Addressing issues as soon as you are aware of them is the best way to get ahead of it. There are many ways to Nurture Your Client List, such as regular, 🔸Emails 🔸Blog Posts, E-books, and Articles 🔸Newsletters 🔸Pamphlets and Flyers 🔸Audio and Video Presentations. Whichever way you choose to connect with your client list – and for whatever reason … … you must ensure your message is written and presented in a way that connects to the reader's hearts, piques their interest enough to keep them interested – and their finger AWAY from the “unsubscribe button.” This is Tricky Business. A good copywriter knows how to manage tricky business. We know how to walk that fine line to deliver good, smart marketing – while creating a bond with your reader or strengthen any bond you already have. Your messages will speak to your reader's hearts – while still being compelling enough to keep them engaged with you – even if the subject of the week or month does not interest them. My name is Rosemary McCarthy🙋🏼‍♀️ and I am a Writer, Published Author, Copywriter, Editor, and Ghostwriter with [...]

Value of Communicating with Your Current Clients, Followers, or Readerswvlju2023-05-02T03:12:21+00:00