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Writing Services Blog Posts

Market Effectively to the Holistic or Personal Development/Relationship Audience

2022-06-28T18:16:57+00:00

When marketing and promoting any type of wellness or personal development product, service, or material, is tricky to maintain that Vital Sense of Integrity that aligns with the intent of your Product or Service – and Still Attract with Your Ideal Audience. However, you CAN Effectively Reach Your IDEAL Market with Your💥Health Product or Service 💥Coaching Business 💥Passion Project💥or Book Idea – and do it with Integrity. Hello, my name is Rosemary McCarthy🙋‍♀️ and I am a Writer and Published Author of Spiritual Material – with a background in Marketing and with Digital Marketing Training – and I offer a variety of writing services. See My Writing Services Page. (A link to my other Marketing  Blog Article is at the end) The Marriage of my Spiritual Slant with my Marketing Background and Digital Marketing Training allows me to walk that fine, nuanced, tricky, line of marketing with integrity.  I first thoroughly research your offering to understand your goals – and audience. Then, my inspiration hits, and the words that Effectively Communicate with your audience flow through me – Ensuring Your Offering is Clear and it's Intent remains Sacred. Whether you are reaching out to Prospective Clients or Your Current Ones to Keep them Engaged, you may need, 💥a Bio 💥LinkedIn Summary 💥Pages 💥Promo Emails (Funnel marketing) 💥Sales Letters 💥a Content Writer💥Website Content 💥Blog Posts💥Newsletters 💥a Ghost Writer / Manuscript Fixer-upper, 💥or you need a French to English Translator ... ... I can help you reach your Ideal Market. All products, services, ideas, and written material fill a need. Your product, service, idea, or writing fills a need. Reaching out to Your IDEAL Audience where Your Offering Fills their Need – is Intentional Marketing. It is 21st Century Marketing! And Intentional Marketing is especially important in the health and personal development areas ... ... so that the energetic lines of communication are not marred by gimmicks and hooks or blurred by the negative energy of people communicated to who have no interest in your offering. With thoughtful, honest, and engaging copy that points out how YOUR offering fills their need – and does so best, I will Draw in Your IDEAL Audience with sound – but smart marketing tools – that maintain the integrity and spirit of your offering. And I will use the perfect touch of whatever tone is appropriate – be it Spiritual and Uplifting, Sparkle and Pizzaz, Thoughtful and Informative, Fun and Quirky, or Peace and Calm. I service all types of clients and businesses, including Business to Business, to help them reach their audience and goals. And I bring gusto to ALL my projects. Let Me Help You bring your much-needed offering To the World. You can contact me at rosemarys.writingservices@gmail.com For more information, check out my Writing Services Page. Let's talk soon, Rosemary McCarthy🦋 P.S.  On my Writing Services Page you will find many sample of my writing and copywriting. Read my other blog articles  Value of Communicating with Your Current Clients, Followers, or Readers, and Get the Best Results [...]

Market Effectively to the Holistic or Personal Development/Relationship Audience2022-06-28T18:16:57+00:00

Promotional and Marketing Material:  E-mails (Funnel Marketing), Opt-Ins, and Sales Letters

2022-12-21T01:52:15+00:00

Successful Online Promotional Campaigns usually consist of one or all of the following: Opt-Ins Emails Sales Letters Each of these serve a different purpose, and so they require a different approach – and tone. Opt-Ins Opt-Ins are an email gathering tool. You give something – or part of something for free. If the recipient wants to take advantage or learn more you ask them to give you their email address. Your freebie may be: a free ice cream cone, chapter 1 of a book, a small introduction to an online service you offer, or valuable information related to your product or service that would pique their interest. Although they are not yet customers, these names on your list are potential clients, as they have showed interest in your product or service by giving you their email address. However, as only potential clients you must be gentle when communicating with them. They will be in your Funnel as non-purchasers, however, you can move them along the funnel with a series of emails; messages that gently guides them to purchase or sign-up. (See below in next section for more on Funnels and Funnel marketing). Email Marketing and Funnels You may have different types of email lists – and a Different Approach – and Tone is needed for each to get the most out of them. The various approaches don’t use magic, or crystal balls, they simply use Online Copywriting Smarts. So, whether you are reaching out to,      🔹 A Client Email List      🔹A Permission-based Email List (like the Opt-Ins above)      🔹An Industry List, or      🔹A Purchased List, To ensure you get the best results possible, the copy must be well-crafted, compelling, heartfelt, and accurately targeted – so that it speaks to your readers’ needs – and how they might be feeling towards your company, product. or service. All this, vis-a-vis, The type – and quality of your email list Where the receiver is on their purchasing journey (your funnel tracks this) … is what will significantly impact your email marketing campaign’s success and profitability. As a professional writer, copywriter, and marketer – with digital copywriting knowledge, I pride myself on weaving words together that pique the reader’s interest and keeps them engaged – no matter the type of list, or where the recipient is your funnel. Except for an Email Blast sent out for a specific purpose, product, or promotion,  most email marketing campaigns consist of a series of emails (auto-responders) that are sent out sequentially with each one building on the previous one aimed to gently guide to recipient to purchase or sign-up. Email Funnel Marketing A Marketing Funnel is an Automated System that Tracks: Your customers' purchasing journeys, and Potential clients' responses to your communications. These could be names from a purchased or industry list or people who responded to your Opt-in. Depending on the responses (or non responses), the names are "funneled" through to the next step, or kept at the same place if no response. You will have [...]

Promotional and Marketing Material:  E-mails (Funnel Marketing), Opt-Ins, and Sales Letters2022-12-21T01:52:15+00:00

Value of Communicating with Your Current Clients, Followers, or Readers

2022-06-22T16:02:21+00:00

Sales marketing is aimed at potential clients and it gets the most attention – and budget. Rightly so! And although attracting new clients IS a marketer’s main purpose – KEEPING Clients is Vital to your bottom line and overall success. At the end is a link my other Marketing Blog Article – on Marketing with Integrity See My Writing Services Page. And although well-known and proved marketing tools are at the basis of all good marketing programs, Heart Based Marketing is the way of the future. Heart Based Marketing Practices – those infused with Integrity and that reach out to people or organizations whose need your product or service fills creates a sense of trust. A bond is created between the seller and consumer. Hello, my name is Rosemary McCarthy🙋‍♀️ and I am a Writer and Published Author of Spiritual Material – with a background in Marketing and with Digital Marketing Training – and I offer a variety of writing services. See My Writing Services Page.  (A link to my other Marketing  Blog Article is at the end) You can share this as long as you include the full copyright message below. And when we communicate regularly with our current client list, we strengthen that bond. When you communicate with your Current Clients, Followers, or Readers the aim is to Nurture them – to strengthen the bond created with them from their original purchase or sign up.  It keeps them: 🔸Engaged with and Reminded of – you and your product or service 🔸Up to Date – on what’s new regarding their purchase or subscription – such as updates, add-ons, better ways to care for and maintain the product, new ways of using it, etc. 🔸Aware of New Products or Services – keeping you at the forefront of their minds when thinking of changing, upgrading, or when they are in the market for another product or service you provide 🔸Updated on Industry Information – so that they see you as the Expert in the Industry. 🔸Warned in Advance – if an issue arises with their purchase – before it causes a problem for them or they hear about it on the news. Addressing issues as soon as  you are aware of them is the best way to get ahead of it. There are many ways to Nurture Your Client List, such as regular, 🔸Emails 🔸Blog Posts and Articles 🔸Monthly or Bi-monthly Newsletters 🔸Pamphlets and Flyers 🔸Audio and Video Presentations. Whichever way you choose to connect with your client list – and for whatever reason … … you must ensure your message is written and presented in a way that keeps them interested – and keeps their finger AWAY from the “unsubscribe button.” This is Tricky Business – especially when keeping to the Heart Based theme. A good copywriter knows how to manage tricky business.  We know the tricks of the trade – and we know how to walk that fine line of good, smart marketing - while creating a bond with the recipient or strengthen [...]

Value of Communicating with Your Current Clients, Followers, or Readers2022-06-22T16:02:21+00:00

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