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Writing Services

Market Effectively to the Holistic or Personal Development/Relationship Audience

2023-03-08T23:41:13+00:00

When marketing and promoting any type of wellness or personal development product, service, or material, is tricky to maintain that Vital Sense of Integrity that aligns with the intent of your Product or Service – and Still Attract with Your Ideal Audience. However, you CAN Effectively Reach Your IDEAL Market with Your?Health Product or Service ?Coaching Business ?Passion Project?or Book Idea – and do it with Integrity. Hello, my name is Rosemary McCarthy?‍♀️ and I am a Writer and Published Author of Spiritual Material – with a background in Marketing and with Digital Marketing Training – and I offer a variety of writing services. See My Writing Services Page. (A link to my other Marketing  Blog Article is at the end) The Marriage of my Spiritual Slant with my Marketing Background and Digital Marketing Training allows me to walk that fine, nuanced, tricky, line of marketing with integrity. Firstly: I do the work to understand your offering, how you want to present yourself,  and your goals Secondly: I thoroughly research your ideal audience to understand their needs  so that I can craft your piece in the tone, cadence, and language needed to draw them in. Then, my inspiration hits, and the words that Effectively Communicate with your audience flow through me – Ensuring Your Offering is Clear, Concise, Hits all the Right notes, and it's Intent remains Sacred. Whether you are reaching out to Prospective Clients or Your Current Ones, to Keep them Interested and Engaged, you may need, ?a Bio ?LinkedIn Summary ?Pages ?Promo Emails (Funnel marketing) ?Sales Letters ?a Content Writer?Website Content ?Articles ?Blog Posts?Newsletters ?An Editor, or ?a Ghostwriter or Co-writer ... I can help you EFFECTIVELY connect with your Ideal Audience and Market. What you have to sell, share, or the information you have to offer fills a need, because ... ... all products, services, ideas, and written material fill a need. Your product, service, idea, or writing fills a need. Reaching out to Your IDEAL Audience where Your Offering Fills their Need – is Intentional Marketing. It is 21st Century Marketing! And Intentional Marketing is especially important in the health and personal development areas ... ... so that the energetic lines of communication are not marred by gimmicks and hooks or blurred by the negative energy of people communicated to who have no interest in your offering. With thoughtful, honest, and engaging copy that points out how YOUR offering fills their need – and does so best, I will Draw in Your IDEAL Audience with sound – but smart marketing tools – that maintain the integrity and spirit of your offering. And I will use the perfect touch of whatever tone is appropriate – be it Spiritual and Uplifting, Sparkle and Pizzaz, Thoughtful and Informative, Fun and Quirky, or Peace and Calm. I service all types of clients and businesses, including Business to Business, to help them reach their audience and goals. And I bring gusto to ALL my projects. Let Me Help You bring your much-needed offering [...]

Market Effectively to the Holistic or Personal Development/Relationship Audience2023-03-08T23:41:13+00:00

Testimonials – My Writing Services

2022-11-17T06:27:13+00:00

TESTIMONIALS Promotional Email Writing (Editing testimonial below) I recently reached out to Rosemary McCarthy to write a couple of emails to send to my prospective client list. Rosemary was a pleasure to work with. Through our communications and her questions and own research, Rosemary fully grasped my industry's nuances with its ins and outs. I was pleased with what she came up with. I am a natural gas consultant for businesses, and it has been a tricky time to be vying for new clients. Rosemary crafted honest, smart emails addressing corporate consumers' cost issues and their worries about how to deal with rising natural gas costs. She clearly laid out the strategies we discussed and how they could best approach their current and future energy needs – even amidst the oil and gas industry crisis. Despite these tough oil and gas industry times, I can say that this marketing campaign was a success. From the 358 cold-call emails I sent to known natural gas users, I got a dozen feedbacks, with four in-person meetings. These are good numbers for contract-based business-to-business projects in my industry – especially these days. Rosemary seamlessly married good, basic marketing strategies – without seeming pushy and gave the necessary information while addressing my prospective customers' needs and fears.  I highly recommend working with Rosemary McCarthy for your online copywriting needs and marketing programs. I give her ⭐⭐⭐⭐⭐ May 2022, ~ Erika Abrahao, Energy Consultant and Principal & Founder – Teal Energy, Vancouver, B.C. Canada, June 2022. www.tealenergy.ca ----------------------------------------------------------------------------------------------------- Return to My Writing Services Page. My email contact: rosemarys.writingservices@gmail.com -------------------------------------------------------------------------------------------------------     Editing Services Rosemary McCarthy recently edited 5 cover letters for me that were 4 to 5 pages long. I was very satisfied with her work and will call on her for my future contracts. As an Immigration Consultant, I often receive written material from clients whose mother tongue is not English that require a good edit before being submitted to various government bodies. Rosemary’s task was to edit the letters to ensure they were clear, concise, and easily readable, with the crucial points standing out, all while maintaining the writer’s voice. She fulfilled all these requirements. I highly recommend Rosemary for all your writing needs, whether editing or otherwise. October 2022. Warm regards, Dr. Mehdi Saboori, Immigration Consultant. Consultant RCIC number: R711370  Saboori Immigration Services Corp. Email: saboorim@saboori-immigration.com Phone: +1 514 533 1360. Fax: +1 514 533 1361. Toll free: +1 855 999 1360

Testimonials – My Writing Services2022-11-17T06:27:13+00:00

E-Books as an E-Mail Gathering Tool

2023-03-28T16:43:32+00:00

Offering Small E-books is one of the MOST Effective E-mail Gathering Tools. Whether you are reaching out to individuals or businesses … … offering free information about your product, service, coaching business, or your passion project is the BEST way to draw potential clients to you. The value of E-books over simply offering blog posts full of information is the look. There are many templates to choose from to give your little book a look that matches the length, style, colors, and tone to best suit your needs. Your E-book can be as short as 1000 words to give the reader just a little taste of your offering or as long as 5000 words to explain the scope of your business or offering more fully. No matter your business or subject, I will do the research needed to fully understand your project, service, or the idea you want to share. As a writer, published author, copywriter, editor, and blogger, I have written on various subjects and for multiple types of businesses. My writing is of a spiritual/personal development nature. As a copywriter, my client projects have ranged from marketing for the Natural Gas Industry, Editing for an Immigration Agent to writing Website Content for a Transport's Co's website. Whatever your subject matter ... ... I will write a thoughtful, informative, and concise little book for you – in the tone appropriate for the project and that gives the reader just enough to pique their interest – so they click through  – and  your E-mail list grows. © Rosemary McCarthy, March 28th, 2023 Let's talk soon, Rosemary? rosemarys.writingservices@gmail.com

E-Books as an E-Mail Gathering Tool2023-03-28T16:43:32+00:00

Compelling Content – for Your About and Web Pages, Blog Posts, Articles, E-books, etc.

2023-04-24T22:16:33+00:00

If You Want to Reach - or Exceed Your Goals, You Need Relevant, Compelling Content - with just the perfect touch of personality and heart for your business or offering. It takes honest, smart, and to the point content to draw your intended readers in, pique their interest, and keep them engaged with you and your offering. Whether you are wanting to: 🔸Improve brand awareness and create traffic on your website to expand your business's reach 🔸Attract new clients 🔸Reach out and nurture your current clients 🔸Educate or share information or your ideas, 🔸Promote or give pertinent information about your Coaching business, or 🔸Offer your passion project to the world ... ... Your content must be Intentional, Targeted, to the Point - and in the Right Tone and Cadence - and it must walk that fine line of being informative - while still intriguing the reader. As a Seasoned Writer, Published Author, Copywriter, and Ghostwriter - with a Marketing Background and Digital Marketing Know-how, ... I Will write - or Co-write With You the content you need to inform, promote to, or entice your audience - whatever your product, service, or sharing by, 🔸Doing the research needed - to fully understand your product or services and your intended audience - so that I can craft copy that speaks directly to their level of interest and understanding 🔸Focusing on the important points - to create the perfect balance of your content being  informative - while still inviting and captivating 🔸In the appropriate tone for the project - that speaks your intended reader's language so that your product, services, or offering feels relevant and relatable to them 🔸With strategically placed phrases - that show you, your company, or your offering in its best light, and last but not least 🔸Speaking to your readers' needs - by pointing out the benefits of your product, service, or sharing and how it will improve their life It is a fine line to walk to create a flow of words to bring this all about, and I would love to walk that fine line for you ... ... to help you create enough of an impact when reaching out to your audience – so that they are drawn to you and your message or offering. Let's talk soon, Drop me a quick note at rosemarys.writingservices@gmail.com telling me a little about yourself and your needs, and we can set up a discovery call. Let’s talk soon! 🌞 My Full Writing Services Page My Recent Testimonials

Compelling Content – for Your About and Web Pages, Blog Posts, Articles, E-books, etc.2023-04-24T22:16:33+00:00

Promotional and Marketing Material:  E-mails (Funnel Marketing), Opt-Ins, and Sales Letters

2022-12-21T01:52:15+00:00

Successful Online Promotional Campaigns usually consist of one or all of the following: Opt-Ins Emails Sales Letters Each of these serve a different purpose, and so they require a different approach – and tone. Opt-Ins Opt-Ins are an email gathering tool. You give something – or part of something for free. If the recipient wants to take advantage or learn more you ask them to give you their email address. Your freebie may be: a free ice cream cone, chapter 1 of a book, a small introduction to an online service you offer, or valuable information related to your product or service that would pique their interest. Although they are not yet customers, these names on your list are potential clients, as they have showed interest in your product or service by giving you their email address. However, as only potential clients you must be gentle when communicating with them. They will be in your Funnel as non-purchasers, however, you can move them along the funnel with a series of emails; messages that gently guides them to purchase or sign-up. (See below in next section for more on Funnels and Funnel marketing). Email Marketing and Funnels You may have different types of email lists – and a Different Approach – and Tone is needed for each to get the most out of them. The various approaches don’t use magic, or crystal balls, they simply use Online Copywriting Smarts. So, whether you are reaching out to,      ? A Client Email List      ?A Permission-based Email List (like the Opt-Ins above)      ?An Industry List, or      ?A Purchased List, To ensure you get the best results possible, the copy must be well-crafted, compelling, heartfelt, and accurately targeted – so that it speaks to your readers’ needs – and how they might be feeling towards your company, product. or service. All this, vis-a-vis, The type – and quality of your email list Where the receiver is on their purchasing journey (your funnel tracks this) … is what will significantly impact your email marketing campaign’s success and profitability. As a professional writer, copywriter, and marketer – with digital copywriting knowledge, I pride myself on weaving words together that pique the reader’s interest and keeps them engaged – no matter the type of list, or where the recipient is your funnel. Except for an Email Blast sent out for a specific purpose, product, or promotion,  most email marketing campaigns consist of a series of emails (auto-responders) that are sent out sequentially with each one building on the previous one aimed to gently guide to recipient to purchase or sign-up. Email Funnel Marketing A Marketing Funnel is an Automated System that Tracks: Your customers' purchasing journeys, and Potential clients' responses to your communications. These could be names from a purchased or industry list or people who responded to your Opt-in. Depending on the responses (or non responses), the names are "funneled" through to the next step, or kept at the same place if no response. You will have [...]

Promotional and Marketing Material:  E-mails (Funnel Marketing), Opt-Ins, and Sales Letters2022-12-21T01:52:15+00:00

Ghostwriter / Co-Writer for Your Book Idea, Memoir, Autobiography, or Passion Project

2023-07-10T20:33:28+00:00

Whatever your project, as a Ghostwriter/Co-Writer ... ... I will ensure the end product I present to you has the perfect combination of Heart, Smarts, and Integrity  as appropriate to the piece – and that it Sounds Like You. I Can Write, 0r Co-Write with You, Your Memoir, Autobiography, Book Idea, or Passion Project ... ... from whatever stage it is in*– and ensure it sounds Just Like You.   🔶🔶🔶🔶🔶 I will write what you want to share in a way that reflects your intention – be it informative or heartfelt. And, I will find your voice. You will think to yourself, "that is exactly what I wanted to say and how I wanted it to sound ..."  ... and I will do so with a sense of integrity. (My personal writing is of a spiritual nature, so I can only write with a sense of integrity😊) 🔶🔶🔶🔶🔶 Hello🙋‍♀️, my name is Rosemary McCarthy and I am a Writer, Published Author, and Ghostwriter. My Books So, whether you are at the idea stage, you already have notes and files, or you simply want some guidance on what you have written, I will work with you until your manuscript is completed – and Publisher Ready –  no matter what stage it is in now🙂 *For my 2 published books I came up with the ideas, and wrote, segmented and created the chapter titles and headings (+ over 300 notations on my 1st book) – all from my years of gathering information on scraps of paper, filled copybooks, and dozens of files of information. Whatever your project, my goal will be to: 🔶Write or Co-write Your Memoir or Autobiography – that breathes of your life 🔶Write or Co-write the Manuscript that is bursting to come forth from you that you will be proud of – and that weaves together your ideas and insights in a way that educates, intrigues, or enthralls your readers. 🔶Write or Co-write with you the Passions Project that is in your heart to share with the world. I will craft a smart, honest, and interesting manuscript – that hits all the right notes and tones and that shows you – or your subject in its best light.   I will start with, 🔶Our Discussions – for me to get a feel of what your intentions are with the piece and of your intended audience 🔶Interviews – if needed – if you are still in the idea stage or only have a few rough notes 🔶Create chapter titles – and present them to you 🔶Create headings – after we have confirmed chapter titles 🔶Research anything that needs clarification or checking on such as facts, stats, or find necessary citations, etc. 🔶Collate it all and put it together in the most effective way and with the appropriate tone to get your intended message across 🔶Write the 1st draft – ensuring the tone and approach is what you want, 0r is needed to ensure your success – and that it speaks to your intended audience 🔶Create the 2nd [...]

Ghostwriter / Co-Writer for Your Book Idea, Memoir, Autobiography, or Passion Project2023-07-10T20:33:28+00:00

Your Email List is Gold … Use it to its Full Advantage

2022-11-23T02:47:34+00:00

Imagine having a crystal ball that tells you How – When – and How Often – to Communicate with Your Email List – so that Your Communications are More Effective, Get More Click-throughs, Optimizes Your Budget – and Increase Your Profit. ?There is still time to get organized for Black Friday weekend, so to make the most of your email list, contact me at: rosemarys.writingservices@gmail.com Oh yes, and Read My Most Recent Testimonials Well, surprise, surprise. There are no crystal balls in marketing, but there are good basic online marketing strategies that can optimize your online marketing budget by,      ?Increasing the number of responses and follow-throughs       ?Getting you more sales and sign-ups       ?Keeping the interest going on you, your company, and your product(s) or service(s) by staying with you – and at least not hitting the "unsubscribe button. You may have different types of email lists – and a different approach is needed for each to get the most out of each list. These different approaches don't use magic, or crystal balls, they just use Online Marketing/Copywriting smarts. (More details on each – and how to best communicate to them are below) You may have,      ? A Client Email List      ?A Permission-based Email List      ?An Industry List, or      ?A Purchased List Contacting your client email list requires various themes and a different tone than marketing emails. They are mostly geared towards keeping a good relationship with your clients – and from time to time used for up-selling or gently marketing for repeat business. Marketing emails are geared towards an eventual purchase or sign-up. And there are many variables that make them successful and that ensure good profit margins (such as how updated your list is and the cost-to-profit on each transaction or sign-up), However, it is, … … how well the marketing email messages are crafted vis-à-vis  The type – and quality of your email list, and Where the receiver is on their journey to becoming your client or subscriber ... that significantly impact your email marketing campaign's success and profitability. It is good, smart, compelling, heartfelt, and accurately targeted copy that speak to your readers' needs and how they may be feeling towards your product or service that ensures you get the best results possible – no matter the type or quality of your list. Hello?‍♀️, my name is Rosemary McCarthy, and I am a writer, published author, copywriter, editor, ghostwriter, and French to English translator with a background in marketing and trained in online copywriting. I offer a variety of Writing Services. Reach me at: rosemarys.writingservices@gmail.com The Various Types of Email Lists – and their Advantages and Disadvantages A Client Email List This is the list you have of your current clients. These Contacts Are Gold They are easy to market to for repeat business and up-selling. To keep them engaged with you or your company you must nurture them – with regular communications via newsletters, articles, or blog posts offering them tips, [...]

Your Email List is Gold … Use it to its Full Advantage2022-11-23T02:47:34+00:00

Value of Communicating with Your Current Clients, Followers, or Readers

2023-05-02T03:12:21+00:00

Sales and marketing are aimed at potential clients and it gets the most attention – and budget. Rightly so! And although attracting new clients IS a marketer’s main purpose – KEEPING Clients is Vital to your bottom line and overall success. And although well-known and proved marketing tools are at the basis of all good marketing programs, Heart Based Marketing is the way of the future. Heart Based Marketing Practices – those infused with Truths and Integrity ... ... and that reach out to people or organizations whose need your product or service fulfills creates a sense of trust – and a bond between seller and consumer. (Hello, my name is Rosemary McCarthy, and I am a Writer, Published Author, Copywriter, Editor, and Ghostwriter – with a background in Marketing and with Digital Marketing Know-how. See My Writing Services Page). My Client Testimonials And when you communicate regularly with your current client list, you strengthen that bond. When you communicate with your Current Clients, Followers, or Readers the aim is to Nurture them – to strengthen the bond created with them from their original purchase or sign up.  It keeps them: 🔸Engaged with and Reminded of – you and your product or service 🔸Up to Date – on what’s new regarding their purchase or subscription – such as updates, add-ons, better ways to care for and maintain the product, new ways of using it, etc. 🔸Aware of New Products or Services – keeping you at the forefront of their minds when thinking of changing, upgrading, or when they are in the market for another product or service you provide 🔸Updated and Informed in Your Industry  – so that they see you as the Expert in the field. 🔸Warned in Advance – if an issue arises with their purchase – before it causes a problem for them or they hear about it on the news. Addressing issues as soon as  you are aware of them is the best way to get ahead of it. There are many ways to Nurture Your Client List, such as regular, 🔸Emails 🔸Blog Posts, E-books, and Articles 🔸Newsletters 🔸Pamphlets and Flyers 🔸Audio and Video Presentations. Whichever way you choose to connect with your client list – and for whatever reason … … you must ensure your message is written and presented in a way that connects to the reader's hearts, piques their interest enough to keep them interested – and their finger AWAY from the “unsubscribe button.” This is Tricky Business. A good copywriter knows how to manage tricky business.   We know how to walk that fine line to deliver good, smart marketing – while creating a bond with your reader or strengthen any bond you already have. Your messages will speak to your reader's hearts – while still being compelling enough to keep them engaged with you – even if the subject of the week or month does not interest them. My name is Rosemary McCarthy🙋🏼‍♀️ and I am a Writer, Published Author, Copywriter, Editor,  and Ghostwriter with [...]

Value of Communicating with Your Current Clients, Followers, or Readers2023-05-02T03:12:21+00:00

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