Business to Business Marketer Archives

Use Your Client E-mail List to Its Full Potential

2023-03-14T00:39:32+00:00

The names on your client email list are high-quality contacts. Many of them are good bets to purchase or sign-up again as they have already shown interest in you and your products or services. However, most are on your list only by default – because they once were customers. Email lists cost money to maintain and take time to manage. So, you must use them to their full advantage. To keep the contacts OB your client list – and hopefully move them towards purchasing or signing up again, you must be gentle and nurture them? You do this with regular communications that keep them engaged, interested, and seeing you as honest – and an authority in the area of your business or service. And although many of them are prime candidates to buy or sign-up again, you cannot be sure where they stand on you, your company, or the product or service they once purchased. To Move them Closer to Re-purchasing or Re-subscribing, Your Communications Must be Nuanced enough – to at least ensure they keep their finger away from the “unsubscribe button.” It is a fine line to walk to keep them interested and engaged – while still giving them a gentle nudge. You do this with regular email communications (best done using an ESP system***) that could offer them, ?Tips ?Related or relevant new information ?Updates on the product or service they purchased or signed up for ?Information on your new products or services ?Renewal reminders. (You can include some information as to why they should renew with YOU ?Surveys. Surveys are a great way to gather more information about those on your list, such as their likes, dislikes, purchasing habits, etc., and their level of satisfaction. This information helps you target them more closely (in substance and tone) for future email messages – but it also makes the receiver feel important and part of your world. The emails can contain their own simple message, or be used as a vehicle to share information that will pique the readers' interest and keep them with you, be it through ?Newsletters ?Blog posts ?Articles ?Podcasts ?Videos, or ?Links to others’ interesting and related tidbits of information Phew! All this must seem like a lot to consider – just to write a few emails?. It is. But consider it all you must!– if you want to use your effort, time, and money wisely and reach your end-goal of, Keeping the names on the list – to eventually ... Move the reader towards eventual re-purchase or re-subscribing Writing Effective Messaging that gets the best results possible by hitting all the right points – and in the right way is a skill and craft. Unless copywriting and modern digital marketing know-how are your forte, creating winning copy and knowing what to say and how to say it must seem daunting to you. I Get It.? My forte is writing and copywriting and marrying these with modern marketing techniques. This comes easy to me. But anything [...]

Best Way to Build and Grow Your Email List – the Magic of Opt-Ins

wvlju2023-04-11T22:11:50+00:00

Email lists are one of the most valuable tools in digital marketing. And unless you are well versed in recent digital marketing techniques, building and growing your email list must seem daunting. That I understand. Advanced tech stuff is daunting to me! There are many types of email lists. All are valuable and give you results – some more so than others. Whatever you are wanting to promote, using your marketing dollars effectively is vital. Right? Modern, successful marketers trained in digital marketing suggest that clients looking for new customers, subscribers, or readers focus a considerable amount of their email marketing energy and dollars on attaining a Permission-based Email List. A Permission-based Email List – is a list of people who have given you their email addresses in response to a freebie or some information you put out there regarding your product, service, or message. (See below for links to my posts 0n the other types of email lists, such as client lists). They have Opted-in Because they Are Interested in Learning More This is also known as Pull-Marketing. You have pulled them to you – rather than contacting them out of the blue with unsolicited emails, which is an expensive and outdated marketing strategy. These Contacts Are Gold. They have already shown an interest in you, your product, services, or message by Opting-in and giving you their email address. They are primed to receive more information from you, however, they are not yet clients, so you must tread carefully when communicating with them. You do this by gently nudging them towards purchasing or signing up with a series of emails – also called autoresponders. This works best using an ESP*** provider. You need smart, honest, nuanced, and properly crafted copy for each email in the series to create a sense of trust with the recipient – while working towards converting them from interested – to purchasers. Creating the perfect copy to do so is a skill and a craft ... and a good copywriter knows how to walk that fine line of ... ... crafting the clever, compelling, engaging copy necessary to move the prospective client closer to purchasing – while at the same time not overwhelming them – and at least keeping their finger away from the “unsubscribe button.” Hello, my name is Rosemary McCarthy, and I am a writer, published author, editor, copywriter, and e-book and ghostwriter – with a marketing background and digital copywriting know-how, and so ... ... I know how to walk that fine line. I create copy with the perfect tone for each situation taking into account where the recipient is in your funnel – and I marry it with modern, up-to-date marketing – while still maintaining a sense of integrity. I service all types of clients and businesses, including Business to Business. I will help your effectively reach your ideal audience and attain your marketing goals. Let Me Walk that Fine Line for You and Help You Create / Grow Your Email [...]

Business to Business Marketer

Use Your Client E-mail List to Its Full Potential

Best Way to Build and Grow Your Email List – the Magic of Opt-Ins

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