Use Your Client E-mail List Wisely


The names on your client email list are high-quality contacts. Many of them are good bets to purchase or sign-up again because they have already shown interest in you and your products or services by at least once purchasing or signing up. However, most are on your list only by default. Email lists cost money to maintain. So, you must use them to their full advantage. To keep the contacts on your client list – and to move them towards purchasing or signing up again, you must be gentle and nurture them😊 You do this with regular communications that keep them engaged, interested, and seeing you as an authority in the area of your business or service. And although many of them are prime candidates to buy or sign-up again, you cannot be sure where they stand on you, your company, or the product or service they once purchased. Because of this uncertainty and the knowledge that most are on your list only by default, communicating with those on your email list requires a gentle touch and nuanced copy ... that is also concise and at least ensues they keep their finger away from the “unsubscribe button.” When contacting them, you need to walk the fine line of writing witty and captivating copy that offers them value and keeps them interested and engaged – while still giving them a gentle nudge that moves them closer to repurchasing or resubscribing. You do this with regular email communications (best done using an ESP system***). You can offer them, 🔹Tips 🔹Related or relevant new information 🔹Updates on the product or service they purchased or signed up for 🔹Information on your new products or services 🔹Renewal reminders. (You can include some information as to why they should renew with YOU 🔹Surveys. Surveys are a great way to gather more information about those on your list, such as their likes, dislikes, purchasing habits, etc., and their level of satisfaction. This information helps you target them more closely (in substance and tone) for future email messages. The emails can contain their own simple message or be used as a vehicle to share your newsletters, blog posts, articles, podcasts, videos, or links to others’ interesting and related tidbits of information. And, of course, they are the perfect vehicle to conduct surveys. Phew! All this must seem like a lot to consider – just to write a few emails😉. It is. But consider it all you must – if you are to get the best results possible, and use your effort, time, and money wisely. And to use your effort, time, and money wisely, the results you want are to, Keep the names on the list Move the reader towards eventual repurchase or resubscribing Writing Effective Messaging that gets the best results possible by hitting all the right points – and in the right way is a skill and craft. Unless copywriting and modern digital marketing techniques are your forte, creating winning copy and knowing what to say [...]